Snapchat is no longer just a messaging app — it's Gen Z's discovery engine, digital changing room, and social shopping hub, and it's transforming how forward-thinking retailers must think about the purchase funnel.
90% of UK Gen Z are on Snapchat. Only 5% describe themselves as impulsive shoppers. And 73% still visit a physical store at least once a week.
If those numbers challenge what you thought you knew about the next generation of consumers, this episode is required listening.
Natalie Berg sits down with Rachel Levy, Head of Retail & Lifestyle at Snapchat, to decode the Gen Z shopper — and what every retail leader needs to understand about augmented reality, authentic advertising, and why the changing room is going digital.
In this episode:
- Why Gen Z are budget-conscious and considered, not impulsive (the data will surprise you)
- How AR virtual try-ons are reducing returns and building purchase confidence
- The "changing room becomes Snapchat" thesis — and what it means for physical retail
- Why Gen Z don't mind ads (as long as you're not faking it)
- How to structure a full-funnel Snapchat strategy across all tabs
- Social commerce strategies: the first step every brand should take
Connect with Rachel Levy: https://www.linkedin.com/in/rachel-levy-48450414/
About Retail Disrupted
Hosted by retail analyst Natalie Berg, co-author of Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce. Retail Disrupted is a Top 5% Global Podcast for leaders navigating the future of shopping.
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