Retail Disrupted
Learn from the leaders and disruptors shaping the future of retail.
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Latest Episodes
The SURI Story: From D2C Startup to Target Shelves in 3 Years
How does a challenger brand disrupt a legacy category dominated by giants? SURI co-founders Gyve Safavi and Mark Rushmore have a few ideas. They join Natalie Berg to share how they're reinventing oral care with a sustainable, design-led electric toothbrush that consumers actually love to use. We unp...
Experience per Square Foot: Rethinking the Role of the Store
Retail is evolving fast — but physical stores still matter more than ever. In this episode of Retail Disrupted, Natalie Berg is joined by Melissa Gonzalez — design strategist, entrepreneur, author of The Purpose Pivot, and Principal at MG2 — to explore the future of experiential retail, why digitall...
How The "Happiness" Strategy Added €3 Billion to Unilever
Can "soft" skills really deliver hard numbers? In this episode of Retail Disrupted, Natalie Berg sits down with Matt Close, a 30-year Unilever veteran who proved that building a "happiness culture" isn't just nice to have—it's a massive growth engine. Matt served on Unilever's Executive Committee an...
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How SURI Built a ‘Minimal Lovable Product’ (When Most D2C Brands Disappear)
Two first-time founders disrupting a saturated market. SURI co-founder Gyve Safavi shares top tips for D2C success. #Shorts #D2CMarketing #RetailInnovation #StartupGrowth #BusinessStrategy Want the full playbook? Full SURI episode now on Retail Disrupted.
AUDIO ONLY: The SURI Story - From D2C Startup to Target Shelves in 3 Years
How does a challenger brand disrupt a legacy category dominated by giants? SURI co-founders Gyve Safavi and Mark Rushmore have a few ideas. They join Natalie Berg to share how they're reinventing oral care with a sustainable, design-led electric toothbrush that consumers actually love to use. We unp...
Why Every Toothbrush You’ve Ever Owned Still Exists
We throw away over 5 billion toothbrushes every year – enough to circle the planet 14–15 times. And almost every single one still exists. In this clip from Retail Disrupted, SURI co-founders Gyve Safavi and Mark Rushmore reveal why the toothbrush is a “close second to plastic straws” in the plastic-...
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Understand Where Retail is Headed
With AI now more accessible than ever, the true competitive edge in retail isn’t just about technology - it’s about domain expertise. This is precisely what makes Natalie Berg’s podcast, Retail Disrputed, so compelling by leveraging her extensive leadership and deep knowledge of retail, curates insightful conversations...
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Natalie has such a bright and engaging energy which really makes interviews so enjoyable! Whether you’re looking for industry trend updates, inspiring case studies, or actionable strategies, you’ll find it all here! Helpful knowledge no matter what stage of business you’re in! I’m not a retailer myself, but as a PR coa...
Read MoreThis is what is needed in retail today!
Natalie’s curation of guests and take on the retail industry is fresh, forward leaning, and exactly what retailers need to consider as they work to evolve. This is a “must listen to!”
Must listen if your in retail
Great source of information for anyone in the retail business.