Retail Disrupted
Learn from the leaders and disruptors shaping the future of retail.
ALL EPISODESLATEST EPISODESubscribe to the Podcast
Subscribe to the Newsletter
Join the Retail Disrupted newsletter to get podcast highlights and Natalie's views on the latest trends and innovations impacting the global retail sector.
Start Listening Today
Latest Episodes
How TikTok Drives People Back to Shops
TikTok is sending shoppers back to stores, not away from them. Hosted by retail analyst Natalie Berg, this episode features Paul Mears, Group Vertical Director of Retail and E-Commerce at TikTok, on why discovery on TikTok is driving footfall and sales to independent shops, cafes, and restaurants. W...
Kraft Heinz Chief Growth Officer on Power of Partnerships
How does Kraft Heinz decide what shoppers actually want next — from a viral vodka pasta to zero sugar, zero salt ketchup? Karen Owen, Chief Growth Officer, Europe & Pacific Developed Markets, at Kraft Heinz, joins Natalie Berg to discuss how to turn consumer obsession into commercial growth — from s...
Inside Diageo's Digital Strategy: AI, Amazon Discovery & 15-Minute Delivery
70% of whiskey shoppers in Germany start on Amazon — even if they don't buy there. It's a powerful reminder that digital commerce is about more than the transaction; it's about discovery, inspiration and brand-building - important for a category like alcohol where just 6-7% of sales take place onlin...
Follow on YouTube
TikTok Added £10BN to UK Economy: Paul Mears on Live Shopping
TikTok added £10 billion to the UK economy - and sent 4.3 million back to independent shops after discovering content on TikTok. Here's how. Hosted by retail analyst Natalie Berg, this episode of Retail Disrupted features Paul Mears, Group Vertical Director of Retail and E-Commerce at TikTok. He sha...
What Kraft Heinz Gets Right About Winning Shoppers | Karen Owen
How does Kraft Heinz decide what shoppers actually want next — from a viral vodka pasta to zero sugar, zero salt ketchup? Karen Owen, Chief Growth Officer (Europe & Pacific Developed Markets) at Kraft Heinz, joins Natalie Berg on Retail Disrupted to discuss how to turn consumer obsession into commer...
Inside Diageo's Digital Strategy: AI, Amazon Discovery & 15-Minute Delivery
70% of whiskey shoppers in Germany start on Amazon — even if they don't buy there. It’s a powerful reminder that digital commerce is about more than the transaction; it’s about discovery, inspiration and brand-building - important for a category like alcohol where just 6-7% of sales take place onlin...
Hear From the Retail Leaders
Featured Episodes
We Love Your Reviews
What People Are Saying
Understand Where Retail is Headed
With AI now more accessible than ever, the true competitive edge in retail isn’t just about technology - it’s about domain expertise. This is precisely what makes Natalie Berg’s podcast, Retail Disrputed, so compelling by leveraging her extensive leadership and deep knowledge of retail, curates insightful conversations...
Read More💎💎💎
Natalie has such a bright and engaging energy which really makes interviews so enjoyable! Whether you’re looking for industry trend updates, inspiring case studies, or actionable strategies, you’ll find it all here! Helpful knowledge no matter what stage of business you’re in! I’m not a retailer myself, but as a PR coa...
Read MoreThis is what is needed in retail today!
Natalie’s curation of guests and take on the retail industry is fresh, forward leaning, and exactly what retailers need to consider as they work to evolve. This is a “must listen to!”
Must listen if your in retail
Great source of information for anyone in the retail business.