Retail Disrupted
Why Your Store is a Marketing Channel | Jack Stratten
Your store is no longer just a place for transactions – it's your best marketing channel. Jack Stratten, Director of Insider Trends, sits down with Natalie Berg to explore how to repurpose stores for a digital era. Jack shares what he is seeing on the ground, from Gentle Monster building stores wher...
The Body Shop at 50: CEO Mike Jatania on the Comeback Plan
The Body Shop is in transformation mode. Two years after its rescue from administration, the globally renowned ethical beauty business is moving from stabilization to its next phase of growth under Mike Jatania - Co-Founder of Aurea Group and CEO & Chairman of The Body Shop. Mike joins Natalie Berg ...
How a £40 TikTok Order Turned Into £10K a Week in Wholesale
How did a third-generation butcher from Wolverhampton use TikTok to become one of the UK's most recognisable halal brands? Manny Malik from Malik Butchers joins Natalie Berg at TikTok's live shopping event in Covent Garden. Manny explains the Halal Family Series that hit up to 9 million views, how t...
How Cheeky Wipes Built a Daily TikTok Live Strategy
Live every day for 18 months: how Cheeky Wipes turns awkward questions into sales on TikTok. In this mini episode, Helen Rankin, founder of Cheeky Wipes and Cheeky Pants, shares how daily TikTok Lives build community and remove barriers to buy. She speaks to Natalie Berg at TikTok's live shopping ev...
How TikTok Drives People Back to Shops
TikTok is sending shoppers back to stores, not away from them. Hosted by retail analyst Natalie Berg, this episode features Paul Mears, Group Vertical Director of Retail and E-Commerce at TikTok, on why discovery on TikTok is driving footfall and sales to independent shops, cafes, and restaurants. W...