Latest episode
Gen Z's Digital Changing Room – Rachel Levy, Head of Retail & Lifestyle, Snapchat
Snapchat is no longer just a messaging app — it's Gen Z's discovery engine, digital changing room, and social shopping hub, and it's transforming how forward-thinking retailers must think about the purchase funnel. 90% of UK Gen Z are on Snapchat. Only 5% describe themselves as impulsive shoppers. A...
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