Latest episode

The SURI Story: From D2C Startup to Target Shelves in 3 Years
Retail DisruptedFebruary 12, 2026
112
43:45101.3 MB

The SURI Story: From D2C Startup to Target Shelves in 3 Years

How does a challenger brand disrupt a legacy category dominated by giants? SURI co-founders Gyve Safavi and Mark Rushmore have a few ideas. They join Natalie Berg to share how they're reinventing oral care with a sustainable, design-led electric toothbrush that consumers actually love to use. We unp...

Subscribe to the Newsletter

Join the Retail Disrupted newsletter to get podcast highlights and Natalie's views on the latest trends and innovations impacting the global retail sector.

Follow the podcast
Follow Natalie

© 2024. All Rights Reserved.