Why do massive retailers like Target and Walmart fail when they expand globally? In this deep dive, we explore the costly mistakes brands make when entering new markets—and the "Halo Effect" myth that blinds CEOs to local reality. Join retail analyst Natalie Berg and authors of “Brand Global, Adapt ...
Technology is changing the way we shop, leading retailers to split into two distinct paths. In this clip from the Retail Disrupted podcast, host Natalie Berg explains the growing divide between functional, frictionless retail and fun, experiential shopping. 🎧 Full episode with global brand leaders ...
Global brands don’t fail because they lack local talent — they fail because they don’t listen to it. In this episode of Retail Disrupted, Nataly Kelly, Chief Marketing Officer at Zappi, co-author of Brand Global, Adapt Local, shares insights from overseeing international operations and strategy at a...
Luxury isn’t rational — it’s psychological. On Retail Disrupted, Katherine Melchior Ray explains why luxury purchases aren’t about price or function, but aspiration, psychology, and integrity. Drawing on more than two decades of experience across Nike, Nordstrom, Louis Vuitton, Gucci, Hyatt, and Shi...
Retail is splitting into two distinct paths — and brands must choose wisely. In this clip from the Retail Disrupted podcast, host Natalie Berg explains the growing divide between functional, frictionless retail and fun, experiential shopping. 🎧 Full episode with global brand leaders Katherine Melch...