How does Kraft Heinz decide what shoppers actually want next — from a viral vodka pasta to zero sugar, zero salt ketchup? Karen Owen, Chief Growth Officer (Europe & Pacific Developed Markets) at Kraft Heinz, joins Natalie Berg on Retail Disrupted to discuss how to turn consumer obsession into commer...
70% of whiskey shoppers in Germany start on Amazon — even if they don't buy there. It’s a powerful reminder that digital commerce is about more than the transaction; it’s about discovery, inspiration and brand-building - important for a category like alcohol where just 6-7% of sales take place onlin...
AI is bigger than previous waves of disruption like e-commerce and mobile because it's not only changing the way we shop, but also the way businesses fundamentally operate. Romain Roulleau, Group Digital & E-Commerce Director, Kingfisher, joins Natalie Berg to unpack how Kingfisher — the £13 billion...
Your brand believes it's trusted. Your customers disagree. Dr Amna Khan is a renowned retail and consumer behaviour expert with a PhD in trust development from Alliance Manchester Business School. She's observed the trust contract between businesses and consumers unravel in real time. She joins Nata...
Modern retail is globally efficient but emotionally bankrupt. Marc-Antoine Barrois, founder of the luxury fragrance house MARC-ANTOINE BARROIS, and architect Antoine Bouillot join Natalie Berg to discuss their shared belief: that a store should prioritize feeling over selling. In this episode, they ...