Snapchat is no longer just a messaging app — it's Gen Z's discovery engine, digital changing room, and social shopping hub, and it's transforming how forward-thinking retailers must think about the purchase funnel. 90% of UK Gen Z are on Snapchat. Only 5% describe themselves as impulsive shoppers. A...
Snapchat is no longer just a messaging app — it's Gen Z's discovery engine, digital changing room, and social shopping hub, and it's transforming how forward-thinking retailers must think about the purchase funnel. 90% of UK Gen Z are on Snapchat. Only 5% describe themselves as impulsive shoppers. A...
This is the AUDIO-ONLY version. Watch the full video episode here: https://youtu.be/VFcV1i19cOI?si=bGQewJAqkRcZDFB6 Traditional ROI is broken. If you're still measuring success with quarterly numbers and like-for-like sales, you're flying blind into the next decade of retail. In this episode, host N...
Traditional ROI is broken. If you're still measuring success with quarterly numbers and like-for-like sales, you're flying blind into the next decade of retail. Martin Newman — "The Consumer Champion," former exec at Harrods, Burberry, and Ted Baker, and author of ROI Reimagined — joins Natalie Berg...
Audio-only version. Full video episode here: https://youtu.be/iUwAGCfc5NU This CFO doesn't care about ROI. Instead, Vineta Bajaj (Holland & Barrett CFO) believes we should be asking: How will the customer's life change? Will they get a better assortment? Will they get better pricing? Will they get d...