A protein bar delivered in 4 minutes in India. A full grocery shop delivered in 17 minutes in London. Mariangela Marseglia, Amazon's VP of European Stores, explains why this kind of speed is no longer a premium — it's the new baseline.
Mariangela sits down with retail analyst Natalie Berg at Amazon's "Delivering the Future" event to explain why sub-same-day delivery — now as fast as 30-minute groceries via Amazon Now — and the race to reduce the shopper "cognitive load" are quietly redrawing the competitive map for every retailer operating in Europe.
📺 Watch this episode on YouTube: https://www.youtube.com/watch?v=ybcjA9WsDP8
In this Strategy Briefing, filmed inside Amazon's Dartford fulfilment centre, we cover: ▸ Sub same-day delivery — why "two days" no longer excites anyone, and how proximity + automation get orders to customers in under 30 minutes ▸ The 17-minute grocery shop — Amazon Now, "crisis missions" vs top-up shopping, and the protein bar delivered in 4 minutes in India ▸ The next battleground — why cutting friction isn't enough anymore and how reducing cognitive load becomes the real differentiator ▸ Amazon's grocery ambition — doubling down on e-commerce and consolidating grocery + non-food into a single basket (yes, "a hairbrush and some hummus") ▸ What "today's innovations become tomorrow's norms" means for every retail leader planning ahead for 2027
ABOUT OUR GUEST Mariangela Marseglia is the Vice President of European Stores at Amazon, where she leads the company's retail business across the region. She joined Amazon more than 14 years ago, overseeing the Media & Books and Hardlines categories before helping expand Prime Now across Europe and Asia-Pacific. In 2018, Mariangela was appointed Vice President and Country Manager for Amazon Stores in Italy and Spain, a role she held prior to stepping into her current position in 2025.
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