Argos has undergone one of the most visible transformations – from being a catalogue retailer to approximately 80% of sales now coming through digital channels. Heni Hazbay, Marketing Director at Argos, joins us for a candid look at how the Sainsbury's owned business is evolving for a digital-first world.
Tune in to hear all about its 'More Argos, more often' strategy. Heni tells us how Argos is sharpening its brand positioning in an increasingly competitive market, modernising the customer experience across channels, using data and AI to simplify journeys and personalise at scale, and rethinking loyalty through the power of Nectar. Heni brings a fascinating perspective on marketing at scale, creativity, leadership and what it takes to modernise the UK's #1 click & collect retailer.