AI deployed into fragmentation does not create intelligence; it amplifies complexity.
Recorded at Manhattan Exchange in Milan, this episode features regular guest Ben Sillitoe to break down what retail leaders shared on the ground about moving beyond AI pilots.
Exchange is Manhattan Associates' flagship European event. Last year, the emphasis was on "unleashing the agents". 12 months on, what have we learned?
The focus in Milan was on AI agents inside existing workflows: transportation planning agents. Omnichannel specialist agents. Shipment tracking agents. Tools that identify problems and proactively resolve them.
But an AI agent is only as useful as the information and rules available to work with. Solid foundations are everything. For example, pulling inventory from one system, customer details from another, fulfilment from a third and carrier data from a fourth creates multiple versions of the truth — and an agent that can confidently give the wrong answer, fast.
The takeaway from Milan: the aim is not to create smarter machines, but smarter organizations — powered by people, unified by technology, accelerated by AI, and unburdened by complexity.
Featuring examples from JD Sports, Asda, L'Oreal, Co-op, Bauhaus, Foot Locker, CIA Conad, and more.
📺 Watch on YouTube https://youtu.be/c08ExOWFl90
For more, visit https://www.manh.com
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