Menopause impacts 1 billion women worldwide — but retailers are still failing to meet their needs. In this episode of Retail Disrupted, host Natalie Berg speaks with Heather Jackson, CEO & co-founder of GenM, about how brands can better serve menopausal consumers. Discover how the MTick symbol is transforming the way women shop for menopause-friendly products, why this overlooked market represents a huge commercial opportunity, and what retailers must do to build trust, visibility, and loyalty.
If you work in retail, marketing, or product development, this conversation will show you how to turn menopause from a taboo into an opportunity to create meaningful change for consumers.
02:52 The Birth of GenM and the MTick Symbol 05:32 Understanding this Overlooked Demographic 08:50 The Role of Retailers in Supporting Menopausal Women 11:49 Building Trust and Transparency in Menopause-Friendly Products 14:40 Partnerships and Retail Innovations 17:25 Global Expansion and Future Opportunities
👉 Listen to Retail Disrupted on Apple Podcasts https://podcasts.apple.com/gb/podcast/retail-disrupted/id1676107321 or Spotify https://open.spotify.com/show/5H0TALn63ov2VAIJPNi3FM?si=91ee924b951d4894 🌐 Learn more at: https://retaildisrupted.com 📩 Connect with me on LinkedIn: https://www.linkedin.com/in/natalie-berg-ba20931/