The UK's third biggest fashion retailer doesn't own a single store, design a single garment, or hold a single unit of inventory.
Natalie Berg sits down with Olivia May, Partner at OC&C Strategy Consultants, to deliver the strategy briefing retail leaders need on the resale revolution.
In this episode: ▶ Why Vinted overtook established names to become the UK's #3 fashion retailer ▶ The data advantage first-hand brands hold over pure-play resale platforms ▶ Why luxury resale is harder to scale than it looks — from retail theft to $78 item processing costs ▶ Vinted vs Depop: what separates a platform winner from a challenger ▶ The "say-do gap": why the same customer shopping resale is also buying Shein
For retail leaders evaluating their own resale channel — or trying to understand where their margin is going — this episode is for you.
🤝 This episode is sponsored by OC&C Strategy Consultants. https://www.occstrategy.com
📺 Watch this episode on YouTube: https://www.youtube.com/watch?v=VN3rfoutHxc
ABOUT OUR GUEST
Olivia May is a Partner in the Global Retail Practice at OC&C with a particular focus on developing winning strategies and game-changing customer propositions for apparel businesses, marketplaces and digital native brands.
Olivia has over 14 years of experience working closely and collaboratively with retailers and brands to both develop customer-centric strategies and help put them into action in a way that transforms and future-proofs client businesses. In particular, she works closely with platforms, brands and investors looking to participate and win in recommerce markets.
ABOUT RETAIL DISRUPTED
Retail Disrupted is a Top 5% Global Podcast with the leaders and disruptors shaping the future of retail. Hosted by retail analyst Natalie Berg.
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