The changing of the guard at Amazon. After more than a quarter of a century at the helm, Amazon’s founder CEO Jeff Bezos is handing over the reins to former AWS boss Andy Jassy. In this interview with BBC World, retail analyst and author Natalie Berg discusses the two key challenges that Jassy will inherit - the threat of regulatory action to curtail Amazon’s dominance and ensuring that Amazon does not go from disruptor to disrupted in the future.
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The second edition of Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce will be released in November 2021 and is now available for pre-order.
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