This CFO doesn't care about ROI. Instead, Vineta Bajaj (Holland & Barrett CFO) believes we should be asking:
How will the customer's life change? Will they get a better assortment? Will they get better pricing? Will they get dynamic pricing? Will they get better personalization? If I invest this in tech, will my frequency go up? Will my conversion go up? Will my AOV go up? Will they keep coming back?
Long-term compounding beats short-term justification. Every time.
Vineta also breaks down:
• Holland & Barrett's omnichannel transformation
• Why grocery e-commerce is structurally brutal - and why most retailers are playing it wrong (pre-H&B, Vineta was the CFO at Rohlik Group and she also spent 10 years at Ocado so the perfect person to help us demystify this)
• Whether quick commerce is here to stay
• What her LinkedIn cat memes 🐈 tell us about her leadership style
• Why all retail leaders need to be on TikTok
• The case for "boring AI"
📺 Don't forget to subscribe to our YouTube channel for the full video episode of our conversation with Vineta + exclusive clips from the podcast every week: https://youtu.be/iUwAGCfc5NU?si=gMRnCdsJaHHCoCtd