TikTok has evolved from dance trends and Gen Z virality. In this clip from Retail Disrupted, Paul Mears, Group Vertical Director for Retail & E-commerce at TikTok UK, explains how the platform has become a powerful retail channel, driving sales and reshaping product discovery. From #tiktokmademebuyit to discovery commerce, this conversation explores how TikTok is connecting entertainment, community, and shopping. 💡 Discover how TikTok Shop is redefining e-commerce for retailers and why older demographics are joining the movement. 🔗 Watch the full episode of Retail Disrupted for more insights into the future of social commerce. #RetailDisrupted #TikTokShop #PaulMears #DiscoveryCommerce #SocialCommerce #RetailInnovation #EcommerceTrends #TikTokMadeMeBuyIt #RetailFuture #DigitalCommerce #tiktokforbusiness
