Manny Malik from Malik Butchers joins Natalie Berg on Retail Disrupted to share how a third-generation halal butcher from Wolverhampton became one of the UK's most recognisable halal brands through TikTok. He speaks to Natalie at TikTok's live shopping event in Covent Garden.
Manny explains the Halal Family Series that hit up to 9 million views, how they ship fresh meat across the UK via TikTok Shop, and why TikTok Shop buyers became inbound wholesale leads.
A $40-50 order often leads to restaurant and takeaway owners asking for supply. No outbound sales, inbox full every day.
He also shares how customers now travel from as far as the US and Australia, just to visit their counter.
For retail leaders, this is a practical look at content to commerce, TikTok Shop as an extra revenue stream, and how social can build national distribution from one store.
CHAPTERS
00:00 Meet Manny Malik from Malik Butchers
02:06 Why TikTok Beat Instagram for Growth
02:37 Inside the Halal Family Series
05:19 Selling Fresh Meat on TikTok Shop
06:35 How TikTok Shop Drives Wholesale Orders
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