How Asda's Tickled Pink Campaign Went Omnichannel
Retail DisruptedMay 13, 202600:00:47

How Asda's Tickled Pink Campaign Went Omnichannel

Emma Betts, Head of Asda's Tickled Pink campaign, on why modern charity partnerships must meet customers everywhere — in-store, online, at checkout, and now on TikTok Shop.

Full episode out now.

#RetailStrategy #OmnichannelRetail #TikTokShop #RetailInnovation #CharityMarketing #FutureOfRetail #RetailDisrupted #CauseMarketing
retail strategy, omnichannel strategy, Omnichannel Retail, Asda, Tickled Pink,
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