Emma Betts, Head of Asda's Tickled Pink campaign, on why modern charity partnerships must meet customers everywhere — in-store, online, at checkout, and now on TikTok Shop.
Full episode out now.
#RetailStrategy #OmnichannelRetail #TikTokShop #RetailInnovation #CharityMarketing #FutureOfRetail #RetailDisrupted #CauseMarketing