🤝 This episode is brought to you by The Richmond Retail & eCommerce Directors’ Forum, where Simon will be taking part in our AI session. Retailers, there's still time to register your interest here: https://www.richmondevents.com/contact/request?Item=DelegateInvite&EventCode=RET26
Jo joins Retail Disrupted to unpack how Fortnum’s balances provenance with progress: from working closely with suppliers to co-create newness, to rethinking gifting, hampers and “joy” for a more values-driven, experience-hungry customer. If you’re running a legacy brand – or aspire to build one – this is your luxury playbook.
THE FUTURE OF SHOPPING · FOR RETAIL LEADERS
In this episode, you’ll learn:
• How Fortnum & Mason defines modern luxury beyond price and logos – and why “joy” is now a key KPI
• The buying frameworks Jo uses to protect quality and provenance while still pushing into new categories and collaborations
• How a 300-year-old retailer experiments with innovation without diluting brand equity
• Why supplier relationships are a strategic asset in luxury, not just a sourcing function
• How gifting, hampers and “moments of theatre” are evolving in a digital-first, omnichannel world
• What today’s luxury customer expects on service, sustainability and storytelling – and how Fortnum’s is responding
If you’re a C-suite retail leader, buyer, merchandiser or brand strategist, this conversation will help you stress-test your own definition of luxury and identify where your heritage is helping – or holding you back.
Watch the full episode and subscribe for more boardroom-level insights on the future of shopping.
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