In this clip from the Retail Disrupted podcast, Natalie Berg speaks with Kerry Morrison, Head of Retail and Marketplaces at GS1 UK, about how next-generation barcodes could transform accessibility in retail. From supporting customers with sight issues to helping shoppers safely manage food allergies, Kerry explains why relying on tiny back-of-pack labels is no longer good enough.
Learn how smarter barcodes can empower consumers, reduce risk, and create a more inclusive shopping experience. Tune in to the full episode and subscribe to the podcast for more insights on the future of retail and technology.
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