In this episode of Retail Disrupted, host Natalie Berg speaks with Paul Mears, Group Vertical Director for Retail & E-commerce at TikTok UK, about how discovery commerce is changing the path to purchase.
Together they unpack the findings from TikTok’s first UK Shopping Report (https://newsroom.tiktok.com/tiktok-shopping-report?lang=en-GB) , discuss how entertainment and commerce are converging, and explore what brands can learn from the creators driving this new era of shopping inspiration.
🎧 Tune in to learn:
• How TikTok is redefining e-commerce
• Why discovery-led shopping is the future
• Which brands are doing social commerce well
• What retailers can do to engage the next-generation consumer
👉 For more retail insights, make sure to subscribe to the podcast! https://retaildisrupted.com (https://retaildisrupted.com/)
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