Inside Argos' Digital & AI Evolution With Marketing Director Heni Hazbay
Retail DisruptedNovember 17, 202500:35:09

Inside Argos' Digital & AI Evolution With Marketing Director Heni Hazbay

In this episode, Natalie Berg is joined by Heni Hazbay, Marketing Director at Argos, to explore how the retailer is reinventing itself for a digital-first world. Heni breaks down how Argos is sharpening its brand positioning, modernising the customer experience, and using data and AI to make shopping simpler and more intuitive.

He also shares fresh insight into Argos' evolving role within Sainsbury's, the future of click-and-collect, and how Nectar data is powering a smarter approach to loyalty.

A sharp, insight-rich look at what it really takes to modernise a legacy retailer.

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Argos digital transformation, Heni Hazbay Argos, Sainsbury’s retail strategy, UK retail trends, digital-first retail,
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