Ryan Hamburger, Chief Commercial Officer of Instacart, reveals how the company is evolving from delivery platform to omnichannel technology partner. With over 25 million consumers served, 1.6 billion orders fulfilled, and coverage of 98% of US and Canadian households, Instacart is betting that smart carts, unified experiences, and AI-powered personalisation will define the next decade of grocery retail.
In this Strategy Briefing, Ryan reveals:
→ Why retailers with online-to-in-store pricing parity grow 10–15% faster
→ How activating a single digital order lifts share of wallet by 30%
→ The role of Caper smart carts in connecting loyalty, recipes, and in-store navigation
→ Why Instacart's $110 basket size is the industry leader — and what powers it
→ The role of retail media in driving e-commerce profitability
→ Whether AI will power a new wave of grocery e-commerce adoption
→ The global expansion playbook: lessons from Australia, Europe, and beyond.
🤝 Today's episode is brought to you by Manhattan Associates https://www.manh.com/
ABOUT OUR GUEST
Ryan is Instacart's Chief Commercial Officer where he oversees the company's commercial partnerships across retail, marketplace, and enterprise businesses.
He joined Instacart in 2015 and has spent over a decade building and scaling the company's commercial organization. He has held a series of roles of increasing responsibility, including Senior Director of Business Development and Vice President roles spanning New Verticals and Retail Partnerships — developing Instacart's relationships with retailers and partners across North America.
Prior to joining Instacart, Hamburger was at Bain & Company, where he served as a Consultant and Case Team Leader advising retail and consumer packaged goods clients.
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