Mike joins Natalie Berg on Retail Disrupted to discuss what it takes to revive one of the world's most recognizable and purpose-driven brands.
Retail leaders will learn:
• Why loyal customers were never the problem, and how to win new customers in a disrupted market.
• The 5-pillar turnaround: brand positioning, meeting shoppers where they are, data-led decisions, speed to market, and operational focus.
• Why stores still matter: creating relaxed, personalized, experience-led spaces and a seamless online to in-store journey.
• The digital growth plan: going from 15% to 40% of sales online within the next 3 years by scaling D2C, marketplaces, and quick commerce (we should be looking to India for inspiration).
• How The Body Shop returned to the US exclusively through e-commerce and Mike’s plans to selectively return to bricks & mortar in the future.
• The opportunity in travel retail. One of The Body Shop’s best performing stores in Germany? A railway station in Cologne.
• How The Body Shop is using AI across marketing, supply chain, demand planning, legal, and more.
• What Gen Z really wants: purpose plus performance, backed by clinical proof.
ABOUT OUR GUEST
Mike is Chief Executive & Chairman of The Body Shop and co-founder of Auréa Group, a specialist private equity firm focused on beauty, wellness and longevity. A seasoned entrepreneur and a visionary leader in the beauty and personal care industry, Mike previously served as CEO of the Lornamead Group where he played a pivotal role in transforming the company into a global powerhouse, managing a portfolio of more than 30 personal care brands distributed across 50 countries.
In 2021, Mike Jatania co-founded Auréa Group with former UBS Vice Chairman, Paul Raphael. In September 2024, through Auréa, Mike led a consortium of investors to acquire The Body Shop, where he now serves as Executive Chairman and CEO. Mike aims to usher in a new chapter for The Body Shop, driving growth and enhancing its global presence while preserving its core values and ethos.
ABOUT THE PODCAST
🎙️ Retail Disrupted is an award-winning Top 5% Global Podcast. Every week, retail analyst Natalie Berg speaks with the leaders and disruptors shaping the future of retail.
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