Deann Evans (Shopify MD, EMEA) explains why, even as AI scales, customers still expect three things:
• Transparency about how it’s used
• Control over their journey
• Access to a human when it really matters
For retail leaders and GMs: are you treating AI as an upgrade to service – or a shortcut that risks trust?
#RetailDisrupted #Shopify #AIinRetail #CustomerExperience