In this episode of Retail Disrupted, Natalie Berg is joined by CMOs and leading global brand experts Katherine Melchior Ray and Nataly Kelly to explore why so many global brands fail — and what they should do differently to succeed across borders.
From luxury retail and hospitality to beauty, fashion, and FMCG, this conversation unpacks real-world examples (Sephora, Walmart, Target, Louis Vuitton, Apple, Uniqlo) as covered in Katherine and Nataly's book: Brand Global, Adapt Local (https://www.koganpage.com/marketing-communications/brand-global-adapt-local-9781398619715) .
If you're responsible for brand, retail, marketing, or international growth — this episode is for you.