In this clip, Matt Close shares how his team experimented with ultra‑fast “quick commerce” – including a real‑world test that got ice cream to the front door in just seven minutes. 🚚🍦
For retail leaders, this isn’t just about speed. It’s about:
✔️ Creating headspace to innovate beyond the traditional retailer base
✔️ Spinning up agile teams to explore new channels
✔️ Meeting consumers’ “I want it now” expectations
Watch the full conversation with Matt Close on Retail Disrupted for more on the future of commerce, innovation, and consumer behaviour: https://youtu.be/4ZfjADu1DxY?si=QufiBNAaWpCn8np1
#retaildisrupted #quickcommerce #retailinnovation #ecommerce #digitalcommerce #lastmiledelivery #consumertrends #retailstrategy #cpggrowth #fmcg #futureofretail