The Gen Z Snapchat Shift in Retail
Retail DisruptedApril 21, 202600:00:53

The Gen Z Snapchat Shift in Retail

With 90% of UK Gen Z on the app, Rachel Levy (Snapchat) explains how Augmented Reality (AR) is moving the fitting room into the living room. It's no longer just a "social" app — it's a commerce engine.

Strategic takeaways for retail leaders:
✅ 35% of Gen Z find shopping more appealing with AR.
✅ AR bridges the gap between physical and digital.
✅ It’s the consumer’s decision how they interact with your brand.

Watch the full Strategy Briefing on the future of shopping: https://youtu.be/DqWwmasMGn0

#GenZ #RetailStrategy #Snapchat #AR #FutureOfShopping #RetailDisrupted
future of shopping, AR in Retail, Augmented Reality Commerce, Digital Transformation Retail, Gen Z Shopping Trends,
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