Julia breaks down what happens when a product goes out, comes back, and goes out again — and why, at a certain point, it becomes a negative-margin service. She also shares what happened when her company became one of the first to charge for returns during sale periods, sparking consumer backlash before expectations eventually settled.
If you're interested in retail economics, e-commerce operations, margin pressure, and profitability, this insight is essential.
Julia and her team founded the Florence & Fred brand at Tesco, expanding it across Central Europe and Asia. She later became CEO of figleaves.com, led Blacks Leisure through a sale process, and steered Antler Luggage through a turnaround as CEO. Today, she runs Rey House, a business using AI and big data to solve fit for women over 40.
👉 Listen to the full episode for more industry-shaping insights.
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