The Worst Thing a Retail Leader Can Say (ft. Holland & Barrett CFO)
Retail DisruptedMarch 31, 202600:00:45

The Worst Thing a Retail Leader Can Say (ft. Holland & Barrett CFO)

The CFO of Holland & Barrett is on TikTok — not to shop, but to study her customers. If you're dismissing channels you don't personally use, you're already behind.

Vineta Bajaj, CFO of Holland & Barrett, breaks down why retail leaders must go where their customers go — from TikTok to quick commerce — even if it's not where they personally shop.

Check out the full episode and subscribe for weekly insights from the leaders shaping the future of retail.

#RetailStrategy #TikTokMarketing #RetailLeadership #FutureOfShopping #RetailDisrupted
retail strategy, Omnichannel Retail, tiktok marketing, consumer psychology, TikTok commerce,
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