In this clip from Retail Disrupted, Paul Mears, TikTok UK's Group Vertical Director for Retail & E-commerce, explains how 'discovery commerce' is turning shopping into entertainment and helping retailers find new avenues for growth.
From creator-led livestreams to shoppable content, TikTok is redefining what it means to connect, discover, and buy.
🎧 Watch the full episode: How TikTok Is Powering the Era of Discovery Commerce
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