Natalie Berg sits down with Olivia May, Partner at OC&C Strategy Consultants, to deliver the strategy briefing retail leaders need on the resale revolution.
In this episode:
▶ Why Vinted overtook established names to become the UK's #3 fashion retailer
▶ The data advantage first-hand brands hold over pure-play resale platforms
▶ Why luxury resale is harder to scale than it looks — from retail theft to $78 item processing costs
▶ Vinted vs Depop: what separates a platform winner from a challenger
▶ The "say-do gap": why the same customer shopping Vinted is also buying Shein
For retail leaders evaluating their own resale channel — or trying to understand where their margin is going — this episode is for you.
🤝 This episode is sponsored by OC&C Strategy Consultants. https://www.occstrategy.com
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ABOUT OUR GUEST
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Olivia May is a Partner in the Global Retail Practice at OC&C with a particular focus on developing winning strategies and game-changing customer propositions for apparel businesses, marketplaces and digital native brands.
Olivia has over 14 years of experience working closely and collaboratively with retailers and brands to both develop customer-centric strategies and help put them into action in a way that transforms and future-proofs client businesses. In particular, she works closely with platforms, brands and investors looking to participate and win in recommerce markets.
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ABOUT RETAIL DISRUPTED
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Retail Disrupted is a Top 5% Global Podcast with the leaders and disruptors shaping the future of retail. Hosted by retail analyst Natalie Berg.
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