In this clip from Retail Disrupted, SURI co-founders Gyve Safavi and Mark Rushmore reveal why the toothbrush is a “close second to plastic straws” in the plastic-waste crisis, and how they’re building a design-led, sustainable brand with fans like ranging from Sir Jony Ive to the Kardashians.
If you’re a brand leader, DTC founder or retail exec thinking about sustainability, product design and premium positioning, this is a masterclass in attention to detail – from materials to customer service to those tiny angles on the brush head.
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