In this Retail Disrupted clip, host Natalie Berg asks Ariel Haroush, founder of Outform and creator of Future Stores, how the role of brick-and-mortar retail is changing in the digital age.
Ariel shares how the new retail operating system is experience-first — where stores act as connection points rather than simple points of sale. The store is now the brand’s handshake, a space to educate, inspire, and deliver experiences shoppers can’t get online.
💡 In this clip, you’ll learn:
• Why the store is still essential in an omnichannel world
• How physical and digital experiences are converging
• What makes shoppers choose in-store experiences in the age of convenience
🎧 Watch the full episode with Ariel and don't forget to subscribe to the Retail Disrupted podcast for conversations with leaders shaping the future of retail!
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