90% of UK Gen Z are on Snapchat. Only 5% describe themselves as impulsive shoppers. And 73% still visit a physical store at least once a week.
If those numbers challenge what you thought you knew about the next generation of consumers, this episode is required listening.
Natalie Berg sits down with Rachel Levy, Head of Retail & Lifestyle at Snapchat, to decode the Gen Z shopper — and what every retail leader needs to understand about augmented reality, authentic advertising, and why the changing room is going digital.
In this episode:
— Why Gen Z are budget-conscious and considered, not impulsive (the data will surprise you)
— How AR virtual try-ons are reducing returns and building purchase confidence
— The "changing room becomes Snapchat" thesis — and what it means for physical retail
— Why Gen Z don't mind ads (as long as you're not faking it)
— How to structure a full-funnel Snapchat strategy across all tabs
— Social commerce strategies: the first step every brand should take
CHAPTERS
0:00 Introduction
2:24 Inside Snapchat: Platform Architecture & Audience
5:07 The Gen Z Mindset: Budget-Conscious, Not Impulsive
6:33 The Digital Changing Room: AR & Virtual Try-Ons
8:27 Brand Playbook: Jellycat, Burberry & AR in Action
15:47 Measuring AR Success: Metrics That Matter
18:40 Where to Start: Advice for Retailers New to Snap
20:26 The Loop & Funnel: Full-Funnel Strategy on Snapchat
24:22 The Future: Bridging Digital & Physical Commerce
Connect with Rachel Levy: https://www.linkedin.com/in/rachel-levy-48450414/
About Retail Disrupted
Hosted by retail analyst Natalie Berg, co-author of Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce. Retail Disrupted is a Top 5% Global Podcast for leaders navigating the future of shopping.
👉 Subscribe on YouTube: https://www.youtube.com/@retaildisrupted
👉 Subscribe to our newsletter: https://retaildisrupted.substack.com
#GenZ #SocialCommerce #RetailStrategy #Snapchat #FutureOfRetail