In this episode, they reveal how they design flagship spaces in London, Paris, and New York that deliberately increase dwell time, why sales associates are trained to tell customers to leave without buying, and how they were inspired to create the "IRL is Better" campaign.
THE FUTURE OF SHOPPING
▶ Why efficiency has stripped retail of emotion — and how to put it back
▶ The architectural toolkit for deceleration: treasure-hunt layouts, suspended furniture, and materials built to last
▶ Sales advisors, not salespeople: training staff to prioritize connection over conversion
▶ "IRL is Better" — inside the anti-social media campaign that doubled down on real-world intimacy
▶ How handwritten notes and personal emails extend the flagship experience online
ABOUT THE PODCAST
🎙️ Retail Disrupted is a Top 5% Global Podcast with the leaders and disruptors shaping the future of retail. Hosted by retail analyst Natalie Berg.
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