Jack Stratten, Director of Insider Trends, sits down with Natalie Berg to explore how to repurpose stores for a digital era.
Jack shares what he is seeing on the ground, from Gentle Monster building stores where marketing is a main KPI to brand takeovers in Sephora Barcelona where, alongside traditional sales metrics, the retailer is also assessing dwell time, traffic and conversion.
You'll learn why Sostrene Grene is among Europe's fastest growing physical retailers and how winning retailers design their stores for content creation, build treasure-hunt discovery, and connect store and digital teams to drive engagement that online alone cannot deliver.
CHAPTERS
00:00 Welcome and Introduction to Retail Disrupted
03:05 Impressions From ShopTalk Europe and Physical Retail Trends
04:31 Re-evaluating the Role and Purpose of Physical Stores
6:30 Gentle Monster's Marketing KPIs
07:59 What % of Your Store Should Be For Marketing?
08:45 Marketing Lessons from Sephora
12:18 AI Discovery and Future Retail Metrics
13:56 What Sostrene Grene Gets Right About Bricks & Mortar
16:10 Physical Retail in 2027: What Should We Expect?
Connect with Jack Stratten on LinkedIn https://www.linkedin.com/in/jack-stratten-9314113b/
ABOUT THE PODCAST
🎙️ Retail Disrupted is an award-winning Top 5% Global Podcast. Every week, retail analyst Natalie Berg speaks with the leaders and disruptors shaping the future of retail.
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