In this Retail Disrupted podcast clip, Natalie Berg speaks with Christa Pitts — CEO of The Lumistella Company and creator of The Elf on the Shelf — about the mindset behind building a meaningful, differentiated brand. Christa shares why founders must step away from the screen, lean into authenticity, and focus on what sets their product apart. A must-watch for entrepreneurs, brand builders, and retail innovators. Watch the full episode for more insights on the future of retail! #RetailDisrupted #ChristaPitts #ElfOnTheShelf #BrandBuilding #Entrepreneurship #RetailInnovation #NatalieBerg #BusinessAdvice #FounderMindset #BrandDifferentiation #Leadership
