1. Fix the data foundations
Clean up price, promotion, inventory and supply chain data so agents can return fast, accurate answers on the first try.
2. Shift from ads to answers
This new world doesn’t reward who pays the most for visibility – it rewards who provides the most trustworthy, high value answers.
3. Earn the right to differentiate
Once the basics work, then you can layer on personalisation, assisted shopping and a modern definition of “service” in an AI-first journey.
For GMs, CDOs and Boards, “preparing for agentic commerce” means revisiting how your data is set up today – not in the 5-year roadmap deck.
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