Name: Your Till Receipt Could Save Your Life
Uploaded: 2026-05-06T16:31:58.000Z
Duration: 54
Description: Rachel Carrington, Head of Principal Partnerships at Breast Cancer Now, on how Asda is turning everyday touchpoints — till receipts, bra labels, and iconic...

Rachel Carrington, Head of Principal Partnerships at Breast Cancer Now, on how Asda is turning everyday touchpoints — till receipts, bra labels, and iconic morning brands like Yorkshire Tea and Marmite — into 900 million breast check reminders a year.

#BreastCancerAwareness #BreastCancerNow #RetailStrategy #CauseMarketing #RetailInnovation #FutureOfRetail #RetailDisrupted #BrandPartnership

Asda, Breast Cancer Now, asda breast cancer, asda charity, awareness drive,

Your Till Receipt Could Save Your Life

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