Following the release of the 15th Annual Global Shopper Study from Zebra Technologies, Retail Analyst Natalie Berg speaks to Mark Thomson, Retail Industry Director, EMEA, Zebra to explore key findings including:
- While nearly 75% of shoppers say inflation has caused them to delay purchases, they’re still returning to stores, but most (76%) want to get in and out as quickly as possible.
- 3 in 4 shoppers leave without the items they intended to purchase, with 49% blaming out-of-stocks.
- 80% of retailers acknowledge maintaining real-time visibility of out-of-stocks is a significant challenge.
- More than two-thirds of associates are concerned that shoppers are more connected to information than they are.
- Seven-in-10 shoppers are satisfied with help from retail associates, compared to only 37% in 2007.
- 43% of shoppers surveyed prefer paying with a mobile device/smartphone (+23pp since 2019) and half prefer self-checkout (up +19pp since 2019) as preference for a traditional check-out register staffed by a person has declined (-20pp since 2019).
- Pandemic habits are sticking: approximately 90% of shoppers said they are likely to continue using a personal shopping device, mobile cashless payment and self-checkout.
- In order to continue to meet demand for self-service, nearly half of retailers surveyed said they would convert more manned till space to self-checkout.
Read the full report: https://connect.zebra.com/SHOP23_VS_US_EN?tactic_type=PRP&tactic_detail=RT_GSS_15_EMEA_GB
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