Not a One-Trick Pony: Nobody’s Child Founder on Becoming More Than a Dress Brand

Andrew Xeni is the Founder/Chairman of Nobody’s Child and Soreto, and Founder/CEO of Fabacus. He joins Natalie for a video episode which can be watched on YouTube. 

Andrew discusses the evolution of Nobody's Child, an M&S-backed fashion brand known for its commitment to affordability and sustainability. He shares insights on the brand's transition from pure-play e-commerce to physical retail and the importance of product diversification and brand elevation in order to achieve profitable growth. 

We also get Andrew’s views on sustainability – how NC is embedding it into the organization and how other retailers should respond to growing demands for circularity. They discuss digital product passports – Andrew has been a real trailblazer here through his other venture, Fabacus, and soon every NC product will have a digital product passport. He shares how it’s enabling the business to enhance transparency and deepen customer engagement.

This episode is sponsored by Aptos, a leading provider of Unified Commerce solutions for retail. For more, visit https://www.aptos.com/ 

Andrew’s bio:

Andrew Xeni is a visionary technology and retail entrepreneur; founder of award-winning businesses that are reshaping their industries.

After building a successful family manufacturing business supplying the UK high street, Xeni went on to establish responsible fashion brand, Nobody’s Child, named 2023 & 2024 Drapers Retailer of the Year (