Amazon Must Disrupt Itself
NBK RetailJuly 25, 202400:43:01

Amazon Must Disrupt Itself

From the rise of Temu and Shein to immersive digital commerce - and not to mention the resurgence of good old-fashioned bricks & mortar retail - Amazon certainly isn’t short of competitive threats.


Miya Knights and Natalie Berg, co-authors of Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce (https://www.amazon.co.uk/Amazon-Relentless-Retailer-Continue-Revolutionize/dp/0749482796) , reconnect on Amazon’s 30th anniversary to explore what comes next for the online retailing giant and whether it has what it takes to stay relevant in the future.


They discuss:


• How Amazon became the most influential retailer of the 21st century.

• Whether Jeff Bezos’ belief that most large companies only last around 30+ years still rings true.

• How AI and technology more generally is enabling retailers to level the playing field and future-proof their store estate.

• Temu – how it differentiates from Amazon, whether they can co-exist and what do the authors make of Amazon’s plans to launch a Temu-style storefront?

• The future of digital commerce – we don’t browse on Amazon! How the rise of TikTok, Roblox and other immersive platforms will require action by Amazon to avoid being perceived as too transactional and one-dimensional.


Connect with Miya on LinkedIn (https://www.linkedin.com/in/miyaknights/) and don’t forget to subscribe to her Retail Technology (https://www.retailtechnology.co.uk/) magazine!


For more, visit NBK Retail (https://nbkretail.com/) .


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