Argos has undergone one of the most visible transformations – from being a catalogue retailer to approximately 80% of sales now coming through digital channels.
On the Retail Disrupted podcast, Heni tells host Natalie Berg how Argos is shifting beyond its association with everyday “distressed purchases” and how the team is working to reposition the brand as a destination for desirable, higher-ticket items like premium TVs and the latest smartphones.
He also reflects on Argos’s powerful catalogue heritage and the ongoing challenge of evolving a beloved brand while staying in tune with rapidly changing customer expectations.
👉 Want the full conversation? Listen to the complete episode for all insights. https://retaildisrupted.com/episode/inside-argos-digital-ai-evolution-with-marketing-director-heni-hazbay
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