Ex-Asda Director: even bigger disruption to come
Retail DisruptedFebruary 27, 202500:00:57

Ex-Asda Director: even bigger disruption to come

Jessica Cole, former Senior Director Own Brand, Masterbrand, Customer Strategy & Propositions at Asda, tells Natalie Berg about the retail innovations that have failed to take off but why we should brace ourselves for more disruption in the future.

This is a clip from the Retail Disrupted podcast, episode 65 which is brought to you by the Richmond Retail & Ecommerce Directors' Forum. In this episode, Natalie speaks to Jess and Martin George, former customer director at Waitrose & Partners and commercial director at British Airways, about the evolving role of marketing in retail and the importance of always having the customer in the room.

Full episode links:
📺 Video: https://www.youtube.com/watch?v=cjpXQbOaV_0
🎧 Audio: https://retaildisrupted.com/episode/keep-the-customer-in-the-room-marketing-insights-from-asda-and-waitrose

*Jess and Martin will be speaking at the Richmond Retail & E-commerce Directors’ Forum in April. If you’re a retailer and would like to join us, please get in touch: https://retaildisrupted.com/contact

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