Technology is changing the way we shop, leading retailers to split into two distinct paths. In this clip from the Retail Disrupted podcast, host Natalie Berg explains the growing divide between functional, frictionless retail and fun, experiential shopping. 🎧 Full episode with global brand leaders Katherine Melchior Ray and Nataly Kelly available here: https://retaildisrupted.com/episode/retail-goes-global-how-brands-win-locally-with-cultural-intelligence #FutureOfRetail #RetailTrends #ExperientialRetail #FrictionlessRetail #RetailInnovation #CustomerExperience #RetailTechnology #NatalieBerg #RetailDisrupted #RetailStrategy