In this episode, recorded live on stage at the Richmond Retail and E-commerce Directors’ Forum (https://www.richmondevents.com/forums/details/ret25) , Jeremy and Natalie discuss:
• Why some retail businesses fail and how to avoid becoming a statistic.
• How to embark on a successful turnaround strategy.
• The importance of perpetual innovation and how Jeremy uncovered an opportunity to create the Coke Zero brand.
• ESG – addressing the intention-action gap and FMCG best practices.
• Customer loyalty and doubling down on your top 20% of customers.
The video version of this episode is available on YouTube: https://www.youtube.com/watch?v=GBVMRe4GCOY

