On Retail Disrupted, Katherine Melchior Ray explains why luxury purchases aren’t about price or function, but aspiration, psychology, and integrity. Drawing on more than two decades of experience across Nike, Nordstrom, Louis Vuitton, Gucci, Hyatt, and Shiseido, Katherine breaks down how luxury brands create value where it matters most.
Katherine has lived and worked across the U.S., Europe, and Japan, and today lectures on international marketing and leadership at UC Berkeley, with guest lectures at Stanford, Wharton, and Brown.
Hosted by Natalie Berg.
🎧 Full audio interview available here: https://retaildisrupted.com/episode/retail-goes-global-how-brands-win-locally-with-cultural-intelligence
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