Retail is splitting into two distinct paths — and brands must choose wisely. In this clip from the Retail Disrupted podcast, host Natalie Berg explains the growing divide between functional, frictionless retail and fun, experiential shopping. 🎧 Full episode with global brand leaders Katherine Melchior Ray and Nataly Kelly available here: https://retaildisrupted.com/episode/retail-goes-global-how-brands-win-locally-with-cultural-intelligence #FutureOfRetail #RetailTrends #ExperientialRetail #FrictionlessRetail #RetailInnovation #CustomerExperience #RetailTechnology #NatalieBerg #RetailDisrupted #RetailStrategy 
